In the United States, the advertising industry employs more psychologists than the health industry. It is all calculated to take power over your decision-making. And it works. The same can be said for Australian mainstream media; it also wants your brand loyalty and the power to coerce you into its way of thinking. It uses techniques similar to the advertising industry; the main ingredients are untruth and creating perceptions with subliminal messages.
Morrison the Salesman
. In the first six months of 2022, the previous government was the biggest advertising spender in the country.
Taxpayer Theft
A taxpayer-funded advertisement singing the virtues of the Australian economy is again drawing attention to the use of government advertising before Australian elections. The Opposition has decried the latest round of ads extolling the government’s economic plan, saying they are indistinguishable from a Liberal Party campaign. “Does that look like a Liberal Party ad to you?” Senator Katy Gallagher asked this week in an upper house inquiry. “When I opened the paper, I thought that was a Liberal Party ad; it’s the same colour. “It looks very similar to the ones [they are] going to be running.”
Source: ‘A Liberal party ad?’ taxpayers foot the bill for pre-election campaign
The Ad man Cometh! Who was and will that money be it spent with? It’s why the corporate and private MSM invest so heavily in supporting the government? For their and their supporters advertising dollars of course. Didn’t we notice just how much Harvey Norman spent and Clive Palmer is spending” Mega – bucks are being spent on “government announements” and soon to be election advertising. Private Media Isn’t FREE. SAVE OUR ABC because sure as hell the LNP hate it.
Coalition spent $145m on advertising last financial year, with defence recruiting and Covid vaccines among biggest campaigns
Source: Morrison government’s advertising spend tops Coles and McDonald’s | Australia news | The Guardian
The balance sheet of this enterprise is a poor one, and risks becoming more wretched. Tangibly, AUKUS has shown Australia’s diplomacy to be subservient and shoddy, alienating its European Indo-Pacific ally while also being laughed at by the United States. (President Joe Biden showed much contrition to Emmanuel Macron by suggesting, disingenuously, that the Australians should have told France earlier.) Even if these plans firm up in time for electoral exploitation, it will not clarify when these beasts of the sea will actually emerge from the cocoon of the imagination. In decades, the armchair strategists and naval cocktail circuit will be feasting over other prototypes and ways to burn money from the public purse. The Australian nuclear-powered submarine will be a comical relic, the butt of many a joke.
Taxpayer-funded ads exaggerated the federal government’s role in infrastructure projects, while a plan to include former deputy prime minister, Michael McCormack, had to be scrapped for breaching advice, an auditor general’s report has revealed. The Australian National Audit Office made those findings in a report, released on Thursday, identifying “shortcomings” in the Building Our Future campaign, including material that was not always presented in an “objective and fair manner”. The audit examined the framework of government advertising, which is once again ballooning in advance of the 2022 election, and three campaigns conducted since 2019. Government advertising is subject to strict guidelines against party political material, but is often criticised for boosting messages favourable to the incumbent.
Marketing and the big Fail. Doesn’t the word Murdoch spring to mind just look where Harvey Norman’s Advertises.
The government’s response was the program was designed quickly to create the most stimulus and there was no mechanism to recover the funds from those that found out after the event they didn’t meet the criteria. Sounds like the same thing they pilloried the progressive side of politics for about a decade earlier. At the same time, the same conservative government considered chasing individuals who received JobKeeper as well as JobSeeker during the 2020/2021 Financial Year. In the government’s eyes this isn’t a correct and proper use of resources. The story is pretty clear – the progressive political party really couldn’t market themselves out of a wet paper bag. The conservative political party is all about the marketing. Anyone want a black coffee mug?
Source: A tale of two ideologies – » The Australian Independent Media Network
Google was prepared to pay these “premiums” to make sure that its business model would still survive. It is the company’s advertising business model that it was keen to protect and for that reason, it was prepared to pay off the news companies. So nothing fundamental has been solved by the Australian Government through its media code. It is now simply waiting for the next battle and the regulator (ACCC) has also already foreshadowed that it will concentrate on that advertising business model. This will be a much tougher battle that Australia will not be able to win on its own. Google will use its full legal power with gigantic financial resources to defend their business.
Facebook is right to call the Australian Government bluff
He’s now denying any of it on Twitter employing his two word slogan Fake News (ODT)
President Donald Trump’s reelection campaign has harnessed Facebook advertising to push the idea of an “invasion” at the southern border, amplifying the fear-inducing language about immigrants that he has also voiced at campaign rallies and on Twitter.
“We don’t have a country right now,” he said in footage shown in one ad. “We have people pouring in, they’re pouring in, and they’re doing tremendous damage.”
He seized on the “invasion” imagery again in the run-up to the 2018 midterm elections, when he claimed without evidence that a caravan of migrants making its way north toward the border had been infiltrated by “criminals and unknown Middle Easterners.”
via Trump campaign uses Facebook ads to amplify his ‘invasion’ claim
Morrison is an advertising man and is scaming the public to pay for it when the Liberal Party hasn’t the funds to. Let’s not forget Turnbull funded his own campaigns whe the party was broke. Now ALP voters are funding his. (ODT)
The Morrison government has ramped up its marketing and advertising campaigns to $136 million in contracts since the beginning of this year, according to tender documents that reveal the cost to taxpayers.The government advertising includes $16 million for Treasury to promote tax cuts and $6 million for the Department of Jobs and Small Business to tell voters about assistance for employers.Opposition Leader Bill Shorten has accused Prime Minister Scott Morrison of using taxpayer funds for political ends before calling the election, an announcement expected within a week.
Scamming your money to promote herself? (ODT)
Downer was rightly universally condemned for her actions, but think about what her action suggests. Firstly, she considered taxpayers’ funds her own to claim and present (the novelty cheque clearly said the Liberal Party on it and had her image printed on it as well). This betrays how the Liberals think about taxpayers’ funds — the funds belong to them, not the public. Which is why the Libs loathe welfare. Any welfare payment made is effectively less money in the pool for them to rort.
Secondly, under the media cover of wall-to-wall coverage of Cardinal Pell’s conviction of paedophilia charges, the Liberals quietly changed the rules around how sitting MPs can use their taxpayer-funded office expenses for political advertising in the lead-up to the election. Again, this rule change takes taxpayers’ funds and allows them to be used by the Liberal Party for political advertising, something in the past they’d have to pay for themselves. Given that in the Victoria State Election the Liberals ran much of their campaign claiming that the Victoria Labor Government was corrupt for accidentally using taxpayer-paid office staff for campaigning (the red shirts scandal), this is hypocritical in the extreme.
via Wren’s week: Liberal use of taxpayers’ funds and Pell’s support group
News Corp did this for Tony Abbott and continues to do so in quid pro quo action against the ABC. Before the election it was “No Cuts” after it was $200 mill in cuts (ODT)
via Netanyahu Faces Another Possible Indictment for Bribe to Get Glowing Media Coverage
“The book’s world tour continues. Today read Mark takes it to a city I lived in as a foreign correspondent – Bangkok.” Bolt However the advertising surrounding this classy promotion by Andrew Bolt is brought to you by http://www.banggood.com purveyors of see through ladies knickers. This is the true Bolt who spends his energy chastising the lack of integrity of the likes of Waleed Aly. This is Andrew Bolt the man who preaches high culture to us. This the Bolt who will do anything for the $$$. Would you buy a book off this man?
The government’s $70m budget for border protection propaganda is the latest in a long line of taxpayer-funded “messaging” exercises.
Source: The taxpayer’s billions spent on government advertising | The Saturday Paper
r his bigoted rants about police brutality marches, Tucker Carlson has lost four major advertisers | Media Matters for America
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