MyPillow is Fox News’ single largest advertiser, after other companies have dropped ads over the years due to the network’s bigotry and conspiracy theories. Media Matters President Angelo Carusone laid out the details, including that MyPillow accounted for 18% of all ads on Fox News’ Tucker Carlson Tonight in the first half of 2021. In 2020, there were periods when MyPillow accounted for 41% of that show’s ad inventory.
Source: Mike Lindell says he’s pulling MyPillow ads from Fox News. Here’s what that means. | Media Matters for America
For dozens (hundreds?) of advertisers and would-be Fox advertisers, that choice over the years has been a no-brainer. Corporate America spends untold billions each year cultivating brand value and has no interest flushing that away via some hot-headed basic cable host. Bye-bye Disney, Lexus, T-Mobile etc. They all have dropped Carlson. He’s Madison Ave. poison. So why does he still have a show? What’s now protecting Carlson, aside from the support he gets from Murdoch’s powerful son, Lachlan, who has publicly defended the host’s white supremacy programming, are cable fees. Billions of dollars in cable fees. The network earns more annually in fees from cable operators, such as Comcast and Verizon, that pay to carry Fox News content, than the network earns from advertising.
Source: Why Is Tucker Carlson Still On The Air? | Crooks and Liars
Although it’s shocking that the most popular cable news show on television would hire a racist, sexist bigot as a lead writer, Fox and its prime-time host knew exactly what they were getting when they hired Neff. Before joining Fox, Neff wrote nearly 2,000 articles as a reporter at The Daily Caller, an outlet that has drawn criticism in the past for hiring writers linked to white nationalist and other racist groups. (Carlson co-founded the Daily Caller and had a stake in it till recently.)
via Disgraced Tucker Carlson writer penned scores of odious articles for the Daily Caller | Media Matters for America
Advertisers are it seems thin on the ground when searching for arenas of truth (ODT)
In 2007, after Fox & Friends promoted a quickly debunked report that then-Sen. Barack Obama had gone to school at an extremist Islamic madrassa as a child, a top Fox News executive issued a truly startling internal memo to the network’s newsroom. “For the record,” then-Vice President of News John Moody wrote, “seeing an item on a website does not mean it is right. Nor does it mean it is ready for air on FNC.”
Thirteen years later, Facebook has reportedly named Jennifer Williams, who was a Fox & Friends senior producer at the time that memo was sent, to head video strategy for the social media giant’s forthcoming Facebook News,
via After enabling right-wing propaganda, Facebook hires a Fox News veteran in a key news role | Media Matters for America
Tucker Carlson’s show is getting great ratings as people who don’t usually watch his show tune in to watch the train wreck and add up the lack of national advertising.
via Tucker Carlson’s Show Is Hemorrhaging Ads | Crooks and Liars
Andrew Bolt has for a long time been George Pell’s staunchest supporter, among a large group of acolytes in the media ranks. But his decision to back the cardinal after he was convicted of child sexual abuse this week has cost his employer dearly, both in ad dollars and reputation.
When Bolt announced he would be talking about his serious misgivings about the guilty verdict on The Bolt Report on Tuesday night, Sky News Australia took the unprecedented step of stripping all advertising from the show.
Advertisers on the Bolt Report in the days leading up to Tuesday were Ford, Coles, Audi, Ikea, Jenny Craig, Coca-Cola, Budget Rent a Car, Audi and dozens more. Many of them had already been targeted by social media activist group Sleeping Giants Oz for appearing on Sky After Dark programs in general and Bolt in particular. Some advertisers, such as pool company Poolwerx and builders Hotondo Homes, responded to the activism by removing their ads from the after-6pm lineup on the pay TV channel.
via Sky News ads go dark as Andrew Bolt defends ‘innocent’ George Pell | The Weekly Beast | Media | The Guardian