this move was driven by progressive Northeast Jewish Americans. Cohen and Greenfield are big Bernie Sanders supporters. Significant percentages of younger Jewish Americans, especially on the left, are alienated from the Israeli government policy of colonizing the Palestinian Occupied Territories.
Source: “No ice cream for you” – Ben & Jerry’s ceases distribution to Israeli Squatter-Settlements in Palestinian West Bank
A group of young American Jews are challenging the the institutionalized myths they were taught about the Jewish state in classrooms, youth group trips, and summer camps.
via ‘You never told me’: Confronting American Jewish myths about Israel | +972 Magazine