The online survey of 2,034 Australian news consumers finds two-thirds of respondents were unaware commercial news organisations were less profitable than 10 years ago. A small but significant proportion (14%) of respondents thought news companies were doing better than 10 years ago. A further 12% thought their profitability was roughly the same. Moreover, 41% of Australian consumers said they “don’t know” if news media are facing financial hardship.

Source: Australians are not aware news outlets are in financial trouble: new report