Yes, Philip Morris is the world’s biggest Quit campaigner and BP is the world’s biggest anti-fossil fuel campaigner, and the world is expected to drink this Kool-Aid and join the theatre of the absurd?
Safran identifies an absurdist language at play, a vulgar negation of meaning. Philip Morris, for instance, envisages a future without cigarettes and intends to “unsmoke” the world.
olddogthoughts 