A secret marketing strategy to convince Australians to support a controversial overhaul of the National Disability Insurance Scheme (NDIS) says the federal government must be “seen” to have listened to concerns of disability groups, who will be targeted with an extensive campaign. A leaked communications and engagement strategy from the National Disability Insurance Agency (NDIA), which administers the $26 billion scheme, reveals an aim to announce a legislation date in late August. It also aims to combat any backlash from the disability community through what Labor calls an “expensive multi-media spin campaign”.

Source: Secret NDIS report warns of backlash unless government is ‘seen’ to have listened