Go, ScoMo go: Morrison coalition beats Harvey Norman for biggest ad spend, even before election – Michael West Media

Government advertising

Corporate media’s reward and business model investment paycheck is about to arrive. The three-year investment in the quid pro quo arrangement with the L-NP is paying off.  The No News, or Marshall McCluhan’s cool news business profit tap has been turned on, and the ABC has been crushed as insurance that real or hot news doesn’t get out.

Government advertising has skyrocketed to an all-time high of $685 million. With the looming election campaign, which promises to be the biggest political spend in Australian history, and a gigantic war chest for pork-barrelling, is it any wonder the corporate media barracks for the Coalition? Callum Foote and Michael West investigate.

Source: Go, ScoMo go: Morrison coalition beats Harvey Norman for biggest ad spend, even before election – Michael West Media