How to sell a controversial ideology

In a political world full of harmful ideologies, Kyle Mervin explains how to spin them to the masses and make them work.

Lie number one: Make out that you are more popular than you are

Lie number two: If you don’t have an actual enemy, you have to create one

Lie number three: Create your enemy’s arguments for them

Lie number four: If you do find yourself under attack for your ideas, guide your argument away from the detail and argue your right to say it

How to sell a controversial ideology