It’s ugly and unoriginal but there is a way Morrison could win

Illustration: John Shakespeare

It’s the mighty scare campaign. Modern campaigners, in the ongoing Orwellisation of the English language, prefer to call it a “strong truth” campaign. The scare campaign is unoriginal, it’s ugly, but, when it’s done well, effective. Even an unpopular leader at the head of a tired government can win with a good scare campaign.

via It’s ugly and unoriginal but there is a way Morrison could win