IT’S HAPPENING AGAIN.

There are lots of problems with cults, but one is that they’re not terribly self-aware. The Make American Great Again (MAGA) “movement”, to frame it generously, lacks even the most rudimentary self-awareness. Many of its staunchest adherents – zealots, perhaps; those who disseminate their religion with furious keyboard strokes and oddly-placed capital letters (you’ll know them from the Kool-Aid running down their chins) – are not even cognisant of the ideology they’re embracing.

We all know there are Nazis at Trump rallies. There were Nazis at Charlottesville. There were Nazis storming the barricades during the attempted coup on 6 January. We all know the KKK endorses Trump. But the people who don’t know it, the people who deny it with every misspelled slur, every comedic self-own, are Trump supporters.

It’s weird. They don’t even know what they stand for.

Source: Cult of denial: Lies, injustice and the new American way