In the wake of the surprise Coalition victory at the May election, Palmer said he had “decided to polarise the electorate” with an anti-Labor advertising blitz in the final weeks of the campaign, rather than attempting to win seats for the United Australia party. In the final week alone, Palmer spent $8m in electoral advertisements. The submission noted the party was reported to have spent $60m on a “contentious” campaign that failed to win a single seat but Palmer “claims to have secured the Coalition government’s win with his preferences”.

Source: Political Fragmentation: The Challenges Posed by a Possible Lifeline for the Re-Election of the Federal LNP – » The Australian Independent Media Network