Rupert Murdoch’s newspapers, 24-hour news channel to champion net zero emissions

News Corp is preparing a company-wide campaign focused on reducing carbon net emissions.

Rupert Murdoch’s global media empire has faced growing international condemnation and pressure from advertisers over its editorial stance on climate change, which has long cast doubt over the science behind global warming and has since 2007 attacked various federal government efforts to reduce emissions. The unrelenting negative publicity peaked in global outlets such as The New York Times and Financial Times during Australia’s deadly bushfires almost two years ago, which triggered a comment from Murdoch’s youngest son, James Murdoch, who publicly denounced the outlets’ “ongoing denial” of climate change. Mr Murdoch quit the News Corp board last August, citing concerns about its editorial stance. From October 17, the company will run a two-week campaign that will advocate for a carbon net zero target to be reached by 2050, which is expected to focus heavily on jobs in a decarbonised economy, particularly blue-collar industries such as mining, resources and agriculture. The campaign, according to multiple sources familiar with the plans who spoke anonymously because they are confidential, said it will be fronted by columnist and former Studio 10 host, Joe Hildebrand.

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