The new dawn looms. Where the unvaccinated are Morrison’s scapegoats and our children are used as guinea pigs. Sometimes making people do something can be tricky. Some go for the gentle encouragement method. Others go for the ‘scare the crap out of them’ approach. It’s sad to see NSW Premier Gladys Berejiklian and some in our media taking the latter approach. In what has now finally been declared a race to vaccinate, I personally feel the scare tactics have gone a step too far. I listen to the daily updates of the hundreds of COVID-19 cases in NSW and hear the daily death toll as we all do. But like many others I wince when I hear the victims of Sydney outbreak described not as loving mothers, or cherished sons, but as ‘unvaccinated’. Like that is the most significant thing about their life. We all want to see more people vaccinated, but I think this public branding of a victim is both perverse and disrespectful. It borders on victim blaming.