Numbers can lie: the science behind opinion polls – Michael West

opinion polls

Results from opinion polls are regularly accorded more weight than they deserve, particularly given that their methodology is not transparent; their language can shape answers; and only a small percentage of those contacted respond. Yet polls may also independently shape voting choices. Michael Tanner reports.

Source: Numbers can lie: the science behind opinion polls – Michael West

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.