Self-interest didn’t swing the election results, but the scare campaign did | Danielle Wood | Opinion | The Guardian

‘Labor’s plan was bold, and bold is easy to portray as scary.’

Labor’s chances were not sunk by self-funded retirees, but by the very voters who stood to benefit most from the ALP’s policies

A big, bold reform program requires voters to take some things on faith. Few outside those directly affected have the time or inclination to delve into the complex details of tax treatment of investment properties or to understand franking credit refunds. In this election, voters were asked to take Labor on trust that its policy plans would not take jobs and the economy down with them.

via Self-interest didn’t swing the election results, but the scare campaign did | Danielle Wood | Opinion | The Guardian