It’s a defensive acquisition with an aggressive price.

Comcast is clearly looking to massively increase its geographical reach and swell its subscriber numbers, across the US, UK and Europe which this deal will achieve.

It would appear that this bulking up is what Comcast sees as its salvation – and its management was crowing loudly over the weekend about Sky TV’s great platform, it’s wonderful brand and talented management.
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via Why Comcast aggressive bid for Sky is actually defensive