How Fraser Anning and Blair Cottrell gamed the media

Image result for Cartoon throwing a Dead Moggy on the table

Boris Johnson is another. He once wrote about the insight of his Australian campaign mastermind Lynton Crosby who perfected the “dead cat on the table” strategy. When you wanted to avoid an issue, you said something outrageous – throwing a dead cat on the table, so to speak – to change the media cycle.

Back then it was a temporary diversionary tactic. Now, though, the tactic has become akin to cat armageddon: dead cat after dead cat after dead cat. Keep manufacturing outrage. Never apologise. Soak up all the free media coverage you can get.

via How Fraser Anning and Blair Cottrell gamed the media

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.