We are very excited to announce that Michael West Media will be starting an airline. We haven’t set a date yet, nor do we have any planes, pilots or stewards, but watch this space, tickets will be on sale soon!

We made this decision after Qantas – an actual airline with planes, pilots, stewards, and some very clever finance people, revealed to the world (and the ACCC) that although it is an airline, it doesn’t really sell airline tickets as such. Its customers are:

not buying a specific flight when they book to travel but instead a ‘bundle of rights’ to fly.

Source: Welcome to West Air – our latest flight of Qantas fancy! – Michael West