To commence the transition to a steady-state economy for the world, we do not need to “convince humans that they should not strive for better material living conditions”. To the contrary, through some redistribution of wealth and income, both between and within countries, a steady-state economy could allow better living conditions for the vast majority of people. Together with that redistribution, policies to provide Universal Basic Services would reduce the desire for endless growth in consumption.

Source: Reduce consumption, or face reality of civilisational collapse – Pearls and Irritations