Trump’s popularity with his base isn’t the result of economic anxiety, as many claimed in 2016. It’s about race and demographics.
In 1980, white people accounted for about 80 percent of the U.S. population.
In 2024, white people account for about 58 percent of the U.S. population.
Trump appeals to white people gripped by demographic hysteria. Especially older white people who grew up when white people represented a much larger share of the population. They fear becoming a minority.
While the Census Bureau says there are still 195 million white people in America and that they are still the majority, the white population actually declined slightly in 2023, and experts believe that they will become a minority sometime between 2040 and 2050.
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