In the United States, the advertising industry employs more psychologists than the health industry. It is all calculated to take power over your decision-making. And it works. The same can be said for Australian mainstream media; it also wants your brand loyalty and the power to coerce you into its way of thinking. It uses techniques similar to the advertising industry; the main ingredients are untruth and creating perceptions with subliminal messages.

Source: Conservatives are masters of scare because they have experience in it – » The Australian Independent Media Network