The slogan of “Don’t know? Vote No” is the sort of thing that Scotty From Mad Men would have come up with: that wonderful trick of advertising companies of helping something to stick in your brain by making it rhyme, because when something sticks, it clicks. Slogans like “Be Wise, Alkalise!” or “Beanz means Heinz” (which only partly rhymes even though they’ve deliberately spelled Beans incorrectly to make it look like it rhymes with Heinz…)

The point is that the Voice will either do some good or, in the worst case, do not much at all. Either way, it’s worth a chance.

What are we left with, if those who have No idea were to succeed? We’d have to the garbled mess that Jacinta Nampijinpa Price argued for on Insiders which was a lot of local voices that wouldn’t have a central voice in Canberra because once it went to Canberra then people would have to listen to them and that wouldn’t be right because once they were in Canberra then they’d be part of the elite and not worth listening to. You know, they’d be a Canberra voice like her and all the other politicians, so we need to just do something else.

Basically, the poverty of the No case is in their slogan. In general, I’d argue: “If you don’t know, FIND OUT before you open your mouth and make a fool of yourself!”

Source: The No Case – Which Is A Little Ambiguous, I Know… – » The Australian Independent Media Network