It was not for everybody, but the shock advertising tactics of the Australian comedian Dan Ilic made an appropriate point. Australia’s Prime Minister Scott Morrison, a famed coal hugger, has vacillated about whether to even go to the climate conference in Glasgow. Having himself turned the country’s prime ministerial office into an extended advertising agency, Ilic was speaking his language. The language was promoted through sponsored imagery in Times Square, New York, with advertising space purchased by a crowdfunding campaign of considerable success. Billboards featured the prime minister as a “Coal-o-phile Dundee,” mercilessly mocked Australia’s climate policies and responses to the murderously scorching bushfires of 2020.