How in the world could 1% of the population ever win elections over the 99%? Simple. The 1% bamboozles the 99%. To win elections, the right must conceal its true intentions from the voters and instead engage in manipulative tactics, like lying and fearmongering. The lies are not just little lies.They are whoppers. They are the complete opposite of the truth. They are 180 degrees from the truth. They are the polar opposite of the truth, like from the North Pole all the way to the South Pole. Hence the term Big Lie.