In a short time, Sky News Australia has turned itself from a cable television station with a small audience (most popular in politicians’ offices and Qantas lounges) to a digital juggernaut with one of the biggest reaches of social media of any Australian television station. The key to this turnaround was a strategy that leans heavily on opinion “After Dark” personalities who regurgitate right-wing international culture war topics and flirt with conspiracy, much like Fox News in the US.

Source: Rants, raves and bogus COVID claims: Sky News booms in rural Australia