The announcement artist | The Monthly

Doing the TRUMP

He switched to an announcement-based approach to leadership, and it made complete sense. In the current environment, there are no disincentives for doing so. Press conferences are held at short notice with details postponed until later, and inconvenient questions are easily batted away, well after headlines have established an underlying narrative. Outlets rush to break the news first, follow-ups are negligible, corrections are buried, and the media as a whole paints the picture you would expect from an ecosystem increasingly dominated by supporters of Morrison and his government (most notably in the News Corp stable). It’s all working for the prime minister – he’s a ­self-styled practical dad, an optimist taking care of business. If there are objections or uncomfortable revelations, he doesn’t accept the premise of your question. Next, please. And tomorrow he’ll have another announcement.

The announcement artist | The Monthly

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