Feeding the Chooks: Scott Morrison’s marketing triumph over mainstream media – Michael West

mainstream media
Press release and lazy journalism turned churnalists

Scott Morrison has perfected the art of media manipulation by briefing a select club of Canberra correspondents at once, rather than leaking to individual media outlets. Callum Foote and Michael West report on the marketing genius of the Prime Minister and the increasingly meek mainstream media.

Feeding the Chooks: Scott Morrison’s marketing triumph over mainstream media – Michael West