Mike Seccombe: ‘ It sounds like a marketing slogan, almost a cliché: in times of national crisis, Australians turn to the national broadcaster. But over the past six months or so, it has proved profoundly true.First came the bushfire crisis, when the ABC’s network of regional reporters distinguished themselves not just in reporting the disaster as it unfolded but also warning those in harm’s way. Then came the current coronavirus crisis….Continue Reading
Take the Nielsen Digital Content Ratings, which measure online interaction. In December last year, on the back of its bushfire coverage, the broadcaster surged into second place with a “unique audience” of more than 10 million – passing Nine and just behind news.com.au, which both fell.
By January, the ABC was No. 1 in the country, with an audience of 11.2 million, well ahead of the Murdoch news site. The most recent figures, for March, showed its audience up to 15.2 million, a 53 per cent gain in a single month, and almost three million ahead of its closest rival.
In one sense, this is unsurprising. Innumerable surveys over the decades have shown the ABC to be the most trusted media outlet, and one of the most trusted institutions in the country.
On another level, though, it is remarkable that the ABC has done so well during these particular crises – given that it has been working while grievously wounded. Since the current government came to power in 2014, the broadcaster has lost hundreds of millions of dollars in funding and about 1000 jobs.
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