One thing that gives me hope is the backlash against high-profile marketer, Russel Howcroft. Though not as culpable as those who deliberately misdirected scientific discussion, he helped Prime Minister Scott Morrison’s office improve the selling of its climate policies. This wasn’t a workshop to improve the policies – but to improve the spin.

So, to those that continue to misdirect and sow doubt over global heating, I ask, ‘are your pay cheques really worth it?’ And do you realise that by promoting the reputation of polluters you’re damaging your own personal reputations? In 10 years’ time having any link to coal or gas on your resume won’t be a good look.

The Public Relations Institute of Australia’s code of ethics states that members “shall not knowingly disseminate false or misleading information”. I suggest that any communications professional that positively represents fossil fuel interests is doing just that.

My fellow spin doctors, you’re going to regret spruiking fossil fuels