Israel’s propaganda messaging targeting the left includes greenwashing – falsely marketing Israel as environmentally friendly – and pinkwashing, a strategy that deploys Israel’s supposed enlightenment toward LGBTQ issues to deflect criticism from its human rights abuses.
Regard for Israel remains reasonably high overall – 62 percent view Israel as either an ally or friendly, according to the poll – especially when compared with the results for states that are routinely demonized in US media, including Turkey, Iran, China, Russia and North Korea.
But as Shalev notes, Israel’s standings “pale in comparison” to those of Canada (81 percent “ally” or “friendly”) and the United Kingdom (80 percent), and Israel’s position is lower than Germany (68 percent), Japan (69 percent) and South Korea (68 percent).
This poll confirms long-term trends about the profound change in the profile of support for Israel, which includes a dramatic erosion of support among younger American Jews.
It also suggests that the tens – perhaps hundreds – of millions of dollars Israel and its lobby are spending on shoring up that support has been a very poor investment.