Two things stood out during the by-elections. Firstly the importance they made of the constant flow of polls, and secondly, the “Kill Bill” campaigns.
Murdoch news continued to push them as though they were God’s gift to determining the winner – and they didn’t.
Again, despite having run the same course many times the “Kill Bill” campaign by Newscorp and others, yet again fell flat because Australians don’t like “playing the man.” The naming of Bill Shorten as a liar every day by the PM doesn’t cut with a lot of people, and he would be well advised to stop.
The importance of reporting factually what was said, or the truth or otherwise of it, seemed to take second place to whatever controversy could be manufactured.
The media do it because they like to think they alone have the power to elect governments, forgetting that it is the public that votes them in or out.
Finding the truth and reporting it should be more important than creating a narrative where controversy matters more.
But Newscorp has started its pre-election propaganda in earnest. Not even the failure to influence will stop them.
So the average punter would be well aware of the many national issues that the country faces. The first question they might ask is: