A profound reset is necessary for the Government that has achievements and broadly the right direction – but not the votes:  He is simply calling the Australian electorate blind  idiots.

The latest Newspoll, conducted exclusively for The Australian at the weekend, shows the opposition goes into the summer recess with a two-party-preferred lead of 54 to 46 per cent — almost the reverse of the election result 15 months ago.

Those of us concerned about the national interest will cheer this part:

…national support for the Palmer United Party is less than 1 per cent.

To repeat and repeat and repeat: Scare Scare Scare. Casualise Jobs and lie

– it’s the economy. No Budget repair, no government.

– the money’s gone. Cut the promises to spend more of it, starting with the paid parental leave scheme. Keep the message simple and consistent.

– the money’s gone. Explain. I’m going to take my family to Bali then Europe Na Na Na

– the money’s gone. Blame Labor again and again. After 15 months cook the books make things worse and keep blaming Labour. Forget the truth it wins nothing

– Immigration Minister Scott Morrison is the Minister most associated with fixing problems and toughness. Give him something more to do now the boats have stopped – and make it something where he can train his fire on the Opposition. What???  easy to say

– Freshen up the team. Cut Arthur Sinodinos loose. Dump two others. Bring in the feistiest fighters (including at least one woman). Put a face to this reset. Who??? easy to say

– Get a communications chief equal in stature to Peta Credlin, the chief of staff, to fix a glaring weakness and to deflect heat from the capable Credlin. Choose from among MPs if possible. Sack Credlin get a media man….News Corp they are right wing

– Get a very senior journalist as well (not instead of) to deal with the media. Get more media men News Corp their onside

– Get in professional pollsters and strategists. Get more media men News Corp is sacking staff

– Get friends. Work on third party endorsements. Get media men as lobbyists News Corp would be good.

– Get Abbott friends, too, and give him context. Show him with more of his kind of people, like the lifesavers he was with yesterday. Show him with the people he best represents – the doers, the volunteers, the quiet problem solvers, the helping hands. Get more media men News corp could produce a government office and give it to you as they do The Bolt Report For Ch 10

– Speak to the public. Level with them. Explain. Fewer bullet points and more discussion, A Bolt Report for the LNP

– Get a strategy committee, focussed on communications. More News Corp people

– Give the MPs something to fight for – something they believe in. News Corp training personel would help

– Inspire the base, which includes the back bench. Give them something to fight for, too. Tupperware does it  Scientology does it News Corp can to put aside 2 days a month Brainwash Sunday’s and barbie

– Don’t give the Left peace offerings, hoping to be liked. It will just sneer at your weakness and kick you even harder. No more wealth taxes, tributes to Labor heroes, abandonment of free speech reforms, appointments of Natasha Stott Despojas, speeches on constitutional recognition of Aborigines, grants to Leftist activists such as Recognise and big donations to UN climate funds. This just loses Liberals their old friends without winning any from the implacable Left.  Get rid of the moderates

– express the moral cause that makes Liberal the moral choice. Don’t look to the Left for that cause. Validate your own philosophy. Become News Corp Watch Fox News and learn

– drop the undoable, particularly when dealing with the Senate. Don’t look helpless. Be O’Reilly Hannity, News Corp Gods

– stop talking about yourselves and Peta Credlin. Just shut up. Don’t show our weaknesses

– Assert, don’t defend. Fight, fight, fight. Be News Corp the world is ours for the overtaking

Oh, and do all this by February at the latest.

UPDATE

Mark Textor, former long-time polling guru for the Liberals:

Most know Australia has been on the economic couch … [and] almost all now know that any armchair ride is over.

Most know they must adapt to these circumstances, or dig in and respond to them, but don’t yet have a coping mechanism for the stress… In the case of economic anxiety, the pill should certainly not be disingenuous reassurance by governments that things will be OK. That false political chemistry will fail to either help Australia resolve or deal with changing economic conditions….

Step one: more rebooting of budgets – voters want to stop excessive spending on things that won’t help us cope with economic change. With major public investments they want to know they are properly planned. They also want more regular budget updates from governments. Once a year doesn’t cut it.

Two: voters want debt paid off; they see it as a major sign of a loss of national financial control and sovereignty

Three: voters want to be better educated about our economic conditions. As anyone suffering from a major disease has learnt, there is a comfort in knowing more. Mystery is threatening not comforting.

Four: Australians want to hear more from outside economic experts, not just from politicians and the semi-economists in the media

More tips from Textor here, including just get stuff done and fight less with the states. As I’ve said before, Abbott could do a lot with Victoria’s new Labor Premier to the advantage of both. Privatise the LNP and make it a subsidiary of News Corp International. Andrew Bolt recommends Mark Textor as the new CEO Abbott President