The difference between “media” and actual journalism is the root of the misinformation crisis. We’re drowning in content that is increasingly valued only for its potency in the political wars, rather than judged on its factual merits and its choice of targets. That kind of media content strays farther and farther from reality because it’s about entertaining and inflaming rather than educating and informing.

The answer to misinformation, then, is not some censorship regime, and it’s not more intense fan culture around individual media icons so that everything is a self-enriching culture war between cable TV pundits and Spotify hosts.

The answer is an audience that actually values accurate and necessary information, even if it offends their preconceived notions — an audience that runs away from corporate media outlets that force-feed them lies and liars, and runs toward news organizations that report hard truths.

That’s the kind of news organization we’re working to build here. And we know it’s going to take a long time to build a true independent and trustworthy Fourth Estate in the wreckage of a corporate media landscape, where the flames of bullshit smolder and suffocate the discourse.

But that’s the only way forward.

Source: The Real Fake News Crisis in America Comes From Corporate Media