If you go to the link provided, you will find a more comprehensive explanation of negative bias. However, I have given you something to think about. Moreover, we must all adjust to the fact that negativity plays a vital part in the election of a government. The reality is that a large cohort of folk thrive on scandals. They prosper on negativity. They believe they are always told the truth even when it is demonstrably not the case.

Our only recourse is to tell the truth; sometimes, more is needed. We must remind everyone of how dreadful the Coalition really was.

Source: Negativity Bias: What is it and how it’s used in politics? – » The Australian Independent Media Network