Get ahead of the narrative’ US billionaire Barry Sternlicht, who started the project, said the campaign would help Israel “get ahead of the narrative” as the world has reacted to the intensive Israeli attacks in the Gaza Strip. “Public opinion will surely shift as scenes, real or fabricated by Hamas, of civilian Palestinian suffering will surely erode [Israel’s] current empathy in the world community”, Sternlicht wrote in an email soliciting contributions from the wealthy figures shortly after Hamas’s October 7 attacks on Israel, according to Semafor. “We must get ahead of the narrative.”

Source: Billionaires are teaming up for pro-Israel, anti-Hamas media drive: Report | Media News | Al Jazeera