So that’s what we’re up against. There’s a failure to appreciate just how pervasive and powerful the empire’s propaganda machine is, even among those who are very critical of empire, because propaganda in our society is like water for fish — we’re swimming in it constantly, so we don’t see it. You have to step way, way back and begin examining our situation from its most basic foundations to get any perspective on how all-encompassing it really is.

Finding your way out of the propaganda matrix takes a lot of diligent work, tons of curiosity, the humility to admit you’ve been completely wrong about everything, and more than a little plain dumb luck. But if you keep hacking away at it eventually you get there, and then you can help others get there too. It’s a hard slog, but if our chains are psychological that means they’re ultimately only made of dream stuff. All that needs to happen is for enough of us to wake up.

Source: Most propaganda looks nothing like this – Pearls and Irritations