Philip Morris announced it would UNSMOKE the world and is better than any public enforcement or Quit campaign.

In recent years, “corporate social responsibility” has been viewed by some as the answer to the multiple failings of capitalism. Chief executives have responded to all sorts of problems – worsening climate change, widening inequality, soaring healthcare costs and so on – by promising their corporations will lead the way to solutions because they’re committed to being “socially responsible”.

Source: Why corporate social responsibility is BS | Robert Reich | The Guardian