Shakespeare explains it well: “Who steals my purse steals trash; ’tis something, nothing; ’twas mine, ’tis his, and has been slave to thousands; But he that filches from me my good name Robs me of that which not enriches him, And makes me poor indeed.”

Source: “Reputation, reputation, reputation!” O, I ha’ lost my reputation, I ha’ lost the immortal part of myself, and what remains is bestial! – » The Australian Independent Media Network