“The reason is simple: for political parties, elections are make or break, determining their fate for the next three years; for the media, an election is just another story, admittedly a long-running and important story, but not an organisation-transforming event.” Conversation

I disagree I believe elections are a long runningmedia “investment” $80 million proved that and Murdoch media was a long term investor in the the conservatives and has been since Bob Hawke. It’s conservative leanings aren’t aimed at the general electorate but are focused on where the profit is and that’s not with the ALP. News Corp is less focused on news and far more on influence for money and PR. How much did they make this election? To say News Corp runs at a loss is merely to say they don’t pay tax. (ODT)

Enough ‘gotcha’ campaign coverage. Here are five ways the media can better cover elections