Soundbytes won the last election in Australia because of short memories and Media (ODT)

5. Trump claims that U.S. economy is better than ever

Trump obviously realizes that many Americans, like himself, have short attention spans. Democrats are much better at nuance, but when so many Americans respond instinctively to soundbites — not nuance or intricate details — Democrats are fighting an uphill battle. Trump has repeatedly congratulated himself for the United States’ low unemployment rates of 2018 and 2019, but the devil is in the details: the country was recovering significantly from the Great Recession when Obama was still president — and not all Americans have been feeling the recovery. But when Trump stresses that “our economy is better than it has been in many decades” and tries to take credit for it, his base is going to buy into it — even if they’re still struggling.

via Here’s a Breakdown of Trump’s Most Effective Rhetorical Weapons — and Why They Could Get Him Reelected | The Smirking Chimp