A tactic that has worked well in the face of hateful rhetoric in the media is a pressure campaign against advertisers. This is exactly what a March 13 protest called “Drop Fox” was designed to do. Even in the lead-up to the protest, more than a dozen advertisers had already dropped their sponsorship. Gertz shared that “This is all happening at a very dangerous time for Fox News,” and that Fox organized the meeting in March rather than in May—the more traditional time for ad buys—because of a “series of advertiser boycotts against their major hosts over a series of months.” In their call to “Drop Fox,” Media Matters and other organizations and activists are demanding cutting ties with the worst elements in American society.

That is not a big ask, but in Trump’s America morality has been distorted and hate continues to have a place on television and in the White House—until the nation chooses another way.

via Why Isn’t Tucker Carlson’s Hate Speech a Deal-Breaker?