Facebook is right to call the Australian Government bluff

Google was prepared to pay these “premiums” to make sure that its business model would still survive. It is the company’s advertising business model that it was keen to protect and for that reason, it was prepared to pay off the news companies. So nothing fundamental has been solved by the Australian Government through its media code. It is now simply waiting for the next battle and the regulator (ACCC) has also already foreshadowed that it will concentrate on that advertising business model. This will be a much tougher battle that Australia will not be able to win on its own. Google will use its full legal power with gigantic financial resources to defend their business.

Facebook is right to call the Australian Government bluff

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